Davos Days, Bollywood Nights
BusinessWeek
JANUARY 23, 2006
NEWS ANALYSIS
By Manjeet Kripalani
Davos Days, Bollywood Nights
Determined to play a starring role at the World Economic Forum, India is getting a hand from prominent business leaders and cultural icons
When delegates to the annual World Economic Forum descend on the Alpine resort of Davos in Switzerland on Jan. 25, they'll find a warmer welcome than usual. On arrival at Zurich airport, they'll be greeted by large backlit billboards in blue and white announcing India's participation at the forum and heralding the country's achievements.
"India: the world's fastest-growing free-market democracy," proclaims one sign. Others will extol India's growing business prowess (it now boasts 91 companies with revenues of $1 billion-plus), its $500 billion stock market capitalization, and its vast and youthful consumer market.
Waiting for visitors at their hotel rooms will be gifts from India -- a pashmina shawl, an Apple (AAPL ) iPod loaded with Indian pop and classical music, a piece of traditional art, some ayurvedic oils -- along with a CD packed with all sorts of economic information about the country.
When delegates to the annual World Economic Forum descend on the Alpine resort of Davos in Switzerland on Jan. 25, they'll find a warmer welcome than usual. On arrival at Zurich airport, they'll be greeted by large backlit billboards in blue and white announcing India's participation at the forum and heralding the country's achievements.
"India: the world's fastest-growing free-market democracy," proclaims one sign. Others will extol India's growing business prowess (it now boasts 91 companies with revenues of $1 billion-plus), its $500 billion stock market capitalization, and its vast and youthful consumer market.
Waiting for visitors at their hotel rooms will be gifts from India -- a pashmina shawl, an Apple (AAPL ) iPod loaded with Indian pop and classical music, a piece of traditional art, some ayurvedic oils -- along with a CD packed with all sorts of economic information about the country.
"INDIA EVERYWHERE." The Indians have also lined up enough hot talent to melt the Alpine snows. In the evenings, the bars at several hotels will host India hours, where Indian wine, beer, and snacks -- such as samosas and kebabs -- will be dished up by the famous Indian chef Hemant Oberoi.
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