Amnesty Ads Target Arms Trade

The Guardian

Julia Day

Wednesday January 25, 2006


Amnesty: cinema ad takes the form of a spoof teleshopping channel promotion

Amnesty International is to send spoof weapons catalogues through the post and email inboxes to highlight the shocking ease with which weapons can be bought.

The pressure group is today launching a campaign to raise awareness of the need for an international arms trade treaty to create legally binding arms controls and to regulate the sale of guns.

The campaign includes a glossy mail order "small arms catalogue" from the fictitious Teleshop company featuring models posing with machine guns and automatic pistols.

It will also feature a spoof shopping channel cinema ad.

More: http://media.guardian.co.uk/site/story/0,,1693981,00.html